000			00957nam a2200265Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a812032935X
082			_a658.20 _bUND
100			_aGlynn, William J. (ed.) Barnes, James G. (ed.)
245		0	_aUnderstanding services management : integrating marketing, organisational behaviour, operations and human resource management
260			_aNew Delhi: _bPrentice Hall of India Privte Limited _c1995
300			_axxvi, 485p., ind. _c24 cm x 16 cm
365			_aINR _b325 _d00
541			_d2011-01-27
650			_acustomer care in services
650			_ahuan resource management
650			_aintegrating marketing
650			_amarketing services to external markets
650			_amarketing to internal customers
650			_amonitoring service quality
650			_aorganisational behaviour
650			_aservice management
650			_astrategic services management
942			_cBK _2ddc
999			_c4731 _d4731