000			00983nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8120329732
041			_aeng
082			_a659.1 _bSHA
100			_aSharma, Sangeeta
245		0	_aAdvertising : planning and implementation _cby Sangeeta Sharma and Raghuvir Singh
260			_aNew Delhi: _bPrentice-Hall of India Private Limited _c2006
300			_axviii, 478p., bib, ind. _c24 cm x 18 cm
365			_aINR _b325
650			_aaccount planning
650			_aadvertising
650			_acase study
650			_aconsumer behvaiour
650			_acreativity
650			_aintegrated marketing communications
650			_alanguage
650			_alayout
650			_amarketing tools
650			_amedia
650			_aplanning
650			_aresearch and strategy
650			_asociety
650			_aweb
700			_aSingh, Raghuvir
942			_2Dewey Decimal Classification _cBK
999			_c4733 _d4733