000 00844nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a007451900x
041 _aeng
082 _a658.83
_bSET
100 _aSethna, Beheruz N.
245 0 _aResearch methods in marketing and management
_cby Beheruz N Sethna, Leonard Groeneveld
250 _a1st ed.
260 _aNew Delhi:
_bTata McGraw-Hill Publishing Company Limited
_c1984
300 _axviii, 332p., app., ind.
_c25 cm x 16 cm
365 _a
_b
650 _aanalysis
650 _aanalysis of variables
650 _adata collection
650 _amarketing research
650 _amarketing variables
650 _aselection
650 _atesting population parameters
700 _aGroeneveld, Leonard
942 _2Dewey Decimal Classification
_cBK
999 _c479
_d479