000 | 00844nam a2200277Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a007451900x | ||
041 | _aeng | ||
082 |
_a658.83 _bSET |
||
100 | _aSethna, Beheruz N. | ||
245 | 0 |
_aResearch methods in marketing and management _cby Beheruz N Sethna, Leonard Groeneveld |
|
250 | _a1st ed. | ||
260 |
_aNew Delhi: _bTata McGraw-Hill Publishing Company Limited _c1984 |
||
300 |
_axviii, 332p., app., ind. _c25 cm x 16 cm |
||
365 |
_a _b |
||
650 | _aanalysis | ||
650 | _aanalysis of variables | ||
650 | _adata collection | ||
650 | _amarketing research | ||
650 | _amarketing variables | ||
650 | _aselection | ||
650 | _atesting population parameters | ||
700 | _aGroeneveld, Leonard | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c479 _d479 |