| 000 | 00876nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8125909370 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bKUR |
||
| 100 | _aKumar, Ramesh S. | ||
| 245 | 0 |
_aManaging Indian brands : marketing concepts and strategies _cby S. Ramesh Kumar |
|
| 260 |
_aNew Delhi: _bVikas Publishing House Pvt. Ltd. _c2001 |
||
| 300 |
_axiv, 364p. _c25 cm x 18cm |
||
| 365 |
_aINR _b750 |
||
| 650 | _abrand and honest proposition | ||
| 650 | _abranding | ||
| 650 | _abusiness to business marketing | ||
| 650 | _aconsumer behaviour | ||
| 650 | _adirec dialogue | ||
| 650 | _aIndian brands | ||
| 650 | _amanaging product line | ||
| 650 | _amarketing scenario | ||
| 650 | _amarketing strategies | ||
| 650 | _aprice perception | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c4844 _d4844 |
||