000			00920nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8125913084
041			_aeng
082			_a658.827 _bKUM
100			_aKumar, Ramesh S.
245		0	_aManaging Indian brands : marketing concepts and strategies _cby S. Ramesh Kumar
250			_a2nd ed.
260			_aNew Delhi: _bVikas Publishing House Pvt. Ltd, _c2003
300			_axii, 356p., ref., ind. _c24 cm x 16 cm
365			_aINR _b180
650			_abranding
650			_abrands and the honest proposition
650			_abusiness to business marketing
650			_aconsumer behaviour
650			_adirect dialogue
650			_aIndian brands
650			_amanaging product lines
650			_amarketing scenario
650			_amarketing strategies
650			_aprice preception
942			_2Dewey Decimal Classification _cBK
999			_c4847 _d4847