| 000 | 00684nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8125914277 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bMOO |
||
| 100 | _aMoorthi, Y.L.R. | ||
| 245 | 0 |
_aBrand management : the Indian context _cby Y.L.R.Moorthi |
|
| 260 |
_aNew Delhi: _bVikas Publishing House Pvt. Ltd. _c2005 |
||
| 300 |
_axi, 171p., ind. _c24 cm x 17 cm |
||
| 365 |
_aINR _b150 |
||
| 650 | _abrand equity | ||
| 650 | _abrand extension | ||
| 650 | _abrand image | ||
| 650 | _abrand name | ||
| 650 | _abrand repositioning | ||
| 650 | _abrand success | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c4848 _d4848 |
||