000			01259nam a2200433Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a812591532X
041			_aeng
082			_a658.8342 _bRAJ
100			_aRaju, M. S.
245		0	_aConsumer behaviour : concepts, applications and cases _cby M. S. Raju, Dominique Xaedel, Mohan Lal Agrawal and foreword Warren J. Keegan
260			_aNew Delhi: _bVikas Publishing House Pvt. Ltd. _c2004
300			_axvi, 351p., ind. _c24 cm x 18 cm
365			_aINR _b195
650			_aattitudes
650			_acase studies
650			_acommunication
650			_aconsumer behaviour
650			_aculture and social class
650			_adigital marketing
650			_aethics in business
650			_afamily
650			_agroup and opinion dynamics
650			_ainnovation
650			_alearning
650			_amotivation
650			_aperception
650			_apersonality traits and influences
650			_aprofiling
650			_aprotection
650			_arelationship
650			_aresearch
650			_arural
650			_asegmentation
650			_awomen as consumers
700			_aXaedel, Dominique
942			_2Dewey Decimal Classification _cBK
999			_c4850 _d4850