000 01063nam a2200349Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8125918566
041 _aeng
082 _a658.8
_bRAJ
100 _aRajagopal
245 0 _aInternational marketing : global environemnt, corporate strategy and case studies
_cby Rajagopal
260 _aNew Delhi:
_bVikas Publishing House Pvt. Ltd.
_c2007
300 _axix, 533p., ind.
_c28 cm x 21 cm
365 _aINR
_b325
650 _aculture environment
650 _adistribution
650 _aexport management
650 _aglobal marketplace
650 _aglobalisation
650 _ainternational economic environment
650 _ainternational monetary system
650 _amarketing research
650 _amodes of entry
650 _apricing
650 _aproduct strategy
650 _apromotion strategies
650 _asales management
650 _atrade and India
650 _atrades in emeging markets
942 _2Dewey Decimal Classification
_cBK
999 _c4851
_d4851