000 | 01063nam a2200349Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8125918566 | ||
041 | _aeng | ||
082 |
_a658.8 _bRAJ |
||
100 | _aRajagopal | ||
245 | 0 |
_aInternational marketing : global environemnt, corporate strategy and case studies _cby Rajagopal |
|
260 |
_aNew Delhi: _bVikas Publishing House Pvt. Ltd. _c2007 |
||
300 |
_axix, 533p., ind. _c28 cm x 21 cm |
||
365 |
_aINR _b325 |
||
650 | _aculture environment | ||
650 | _adistribution | ||
650 | _aexport management | ||
650 | _aglobal marketplace | ||
650 | _aglobalisation | ||
650 | _ainternational economic environment | ||
650 | _ainternational monetary system | ||
650 | _amarketing research | ||
650 | _amodes of entry | ||
650 | _apricing | ||
650 | _aproduct strategy | ||
650 | _apromotion strategies | ||
650 | _asales management | ||
650 | _atrade and India | ||
650 | _atrades in emeging markets | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c4851 _d4851 |