000 01036nam a2200313Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8129711346
041 _aeng
082 _a658.8343
_bALL
100 _aAllen, Derek R.
245 0 _aCustomer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations
_cby Derek R. Allen
260 _aDelhi:
_bPearson Education (Singapore) Pte. Ltd.
_c2005
300 _axv, 248p., app., glos., ref., ind.
_c24 cm x 16 cm
365 _aINR
_b350
650 _aconsumer satisfaction
650 _aCSM
650 _acustomer loyalty
650 _acustomer satisfaction metrics
650 _acustomer services
650 _ahuman motivation
650 _aloyalty segments
650 _amanagement
650 _amarketing research
650 _aquality control
650 _aresearch
650 _aretention
942 _2Dewey Decimal Classification
_cBK
999 _c4951
_d4951