000			00962nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8131405869
082			_a658.8343 _bLIF
100			_aSangeetha, K. (ed.)
245		0	_aLifestyle marketing : concepts and cases
260			_aHyderabad: _bICFAI University Press _c2007
300			_avii, 187p., ind. _c23 cm x 15 cm
365			_aINR _b450 _d00
541			_d2007-09-13
650			_abuying behaviour
650			_acultural values
650			_agleaning consumer insights through culture
650			_aGucci
650			_aimmortal brands
650			_alifestyle branding works
650			_alifestyle goods
650			_aLVMH Moet Hennessey Louis Vuitton
650			_amarket segmentation
650			_amass affluence
650			_apursuit of youth
650			_areaching out to tech savvy shoppers
650			_astrategic perspectives
650			_aUmpqua bank
942			_cBK _2ddc
999			_c5026 _d5026