000			01054nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8131407802
082			_a658.827 _bBRA
100			_aDas, Naveen (ed.)
245		0	_aBrand communication : concepts and cases
260			_aHyderabad: _bICFAI University Press _c2007
300			_aviii, 220p., ind. _c23 cm x 15 cm
365			_aINR _b425 _d00
541			_d2007-09-13
650			_abranded entertainment
650			_abrands and emotion
650			_acases
650			_acause related marketing
650			_acause related marketing in India
650			_acelebrity endorsements
650			_acustomer advocacy
650			_aevent management
650			_aHarley-Davidson's Foray in China
650			_aholistic branding
650			_amobile marketing and branding
650			_aNokia
650			_apromoting brands through non stereotype personas
650			_asocial networking website
650			_aStarbucks
650			_aword of mouth marketing
942			_cBK _2ddc
999			_c5057 _d5057