000			00757nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8131408167
082			_a659.1 _bEFF
100			_aSuresh, K. (ed.) Balakrishna, A. V. (ed.)
245		0	_aEffective advertising
260			_aHyderabad: _bThe ICFAI University Press _c2007
300			_axii, 204p., ind. _c23 cm x 16 cm
365			_aINR _b400 _d00
541			_d2008-03-31
650			_acampaign
650			_acase studies
650			_acreating inspired advertising across categories
650			_aDVRs
650			_aeffective advertising
650			_aintegrated marketing communication agency
650			_aonline advertising
700			_aBalakrishna, A. V. (ed.)
942			_cBK _2ddc
999			_c5059 _d5059