000			00748nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8131413993
082			_a658.802 _bINT
100			_aGopalkrishnani, P. S. (ed.)
245		0	_aIntegrated marketing communication : concepts and cases
260			_aHyderabad: _bThe ICFAI Univeristy Press _c2008
300			_ax, 188p., ind. _c23 cm x 16 cm
365			_aINR _b400 _d00
541			_d2008-07-31
650			_acases
650			_acustomers
650			_adynamic communication model
650			_aIMC
650			_aIMC in building brand trust
650			_aintegrated communication
650			_arural communication
650			_aservice communication challenges
942			_cBK _2ddc
999			_c5110 _d5110