| 000 | 00806nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8131700976 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bKUM |
||
| 100 | _aKumar, S. Ramesh | ||
| 245 | 0 |
_aMarketing and branding : the indian scenario _cby S. Ramesh Kumar |
|
| 260 |
_aNew Delhi: _bPearson Education _c2006 |
||
| 300 |
_axiv, 482p., ref., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b299 |
||
| 650 | _abrand | ||
| 650 | _abrand related strategies | ||
| 650 | _abranding | ||
| 650 | _aloyalty | ||
| 650 | _amarketing | ||
| 650 | _amarketing communication | ||
| 650 | _amarketing strategies | ||
| 650 | _apricing dimensions | ||
| 650 | _apromotion | ||
| 650 | _aretailing | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c5139 _d5139 |
||