| 000 | 00804nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8131701603 | ||
| 041 | _aeng | ||
| 082 |
_a658.801 _bRAO |
||
| 100 | _aRao, Vithala R. | ||
| 245 | 0 |
_aAnalysis for strategic marketing _cby Vithala R. Rao and Joel H. Steckel |
|
| 260 |
_aNew Delhi: _bDorling Kindersley (Indian) Pvt. Ltd. _c2006 |
||
| 300 |
_axiii, 514p., app., ind. _c24 cm x 18 cm |
||
| 365 |
_aINR _b295 |
||
| 650 | _acase | ||
| 650 | _acompetitive advantage | ||
| 650 | _aexternal environment | ||
| 650 | _aidentifying unmet needs | ||
| 650 | _amarket environment | ||
| 650 | _amarketing | ||
| 650 | _asegmenting markets | ||
| 700 | _aSteckel, Vithala Joel H. | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c5140 _d5140 |
||