000			00974nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8131711951
041			_aeng
082			_a658.8 _bHOL
100			_aSvend Hollensen
245		0	_aGlobal marketing : a decision oriented approach _cby Svend Hollensen
250			_a3rd ed.
260			_aNew Delhi: _bDorling Kindersley _c2007
300			_axxxix, 717p., ind. _c26 cm x 20 cm
365			_aINR _b399
650			_acase studies
650			_acommunication decision
650			_across culture sales negotiations
650			_ae marketing
650			_aexport modes
650			_aglobal marketing
650			_aintermediate entry modes
650			_amarket entry strategies
650			_amarketing research
650			_apolitical and economic environment
650			_apricing decision
650			_asociocultural environment
942			_2Dewey Decimal Classification _cBK
999			_c5176 _d5176