| 000 | 00909nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8131713741 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bMOS |
||
| 100 | _aMoskowitz, Howard R. | ||
| 245 | 0 |
_aSelling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman _c |
|
| 260 |
_aDelhi: _bPearson Education South Asia _c2007 |
||
| 300 |
_axvi, 252p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b499 |
||
| 650 | _abridging cool design with hot science | ||
| 650 | _adialing up delicious | ||
| 650 | _aHewlett Packard shift gears | ||
| 650 | _amarketing | ||
| 650 | _anew products | ||
| 650 | _apublic communications | ||
| 650 | _aRubik's cube of consumer electronic innovation | ||
| 700 | _aGofman, Alex | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c5177 _d5177 |
||