000 01036nam a2200349Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8131715191
041 _aeng
082 _a658.83
_bSCH
100 _aSchmidt, Marcus J.
245 0 _aMarketing research : an international approach
_cby Marcus J. Schmidt and Svend Hollensen
260 _aNew Delhi:
_bDorling Kindersley
_c2007
300 _a629p., bib., ind.
_c24 cm x 19 cm
365 _aINR
_b350
650 _acluster analysis
650 _adata mining
650 _adiscriminate analysis
650 _afocus group
650 _ainternational
650 _amarketing research
650 _aobservation and tracking methods
650 _aonline
650 _apositioning the product
650 _aprofiling customers
650 _aqualitative methods
650 _aqualitative research
650 _ascaling
650 _asurvey and questionnaire
700 _aHollensen, Svend
942 _2Dewey Decimal Classification
_cBK
999 _c5185
_d5185