000			01054nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0077070798
041			_aeng
082			_a659 _bHAR
100			_aNorman, Hart A.
245		0	_aPractical advertising and publicity : effective promotion of products and services to industry and commerce _cby Norman A. Hart
260			_aLondon: _bMcGraw-Hill Book Company _c1988
300			_axi, 245p., glos., ind. _c23 cm x 16 cm
365			_aUSD _b36.95
650			_aadvertising
650			_aadvertising agencies
650			_acampaign evaluation
650			_adirect mail
650			_aexhibition
650			_amarketing communication
650			_amarketing services
650			_amedia research
650			_aphotography
650			_apress advertising
650			_apublic relations
650			_apublicity
650			_asales promotion
650			_astrategic planning
650			_atelevision advertising
942			_2Dewey Decimal Classification _cBK
999			_c525 _d525