000			01084nam a2200385Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0077073851
041			_aeng
082			_a332.10688 _bMAR
100			_aMartin, Tony
245		0	_aFinancial services direct marketing _cby Tony Martin
260			_aEngland: _bMcGraw-Hill Book Co. _c1991
300			_ax, 327p., bib., glos., ind. _c25 cm x 19 cm
365			_aINR _b1880.2
650			_aadministration
650			_aaffinity group
650			_abudget
650			_acurrent statistics and attitudes
650			_adatabase marketing
650			_adirect mail
650			_adirect marketing
650			_afinancial control
650			_afinancial services industries
650			_alegislation
650			_amarket intelligence
650			_amarketing
650			_aoutside services
650			_apower of press
650			_apromotion
650			_aresearch testing
650			_asuccess
650			_atelevision advertisement
942			_2Dewey Decimal Classification _cBK
999			_c528 _d528