000			00879nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0077077660
041			_aeng
082			_a658.84 _bQZI
100			_aOzimek, John
245		0	_aTargeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing _cby John Ozimek
260			_aLondon: _bMcGraw-Hill Book Co. _c1993
300			_axiv, 268p., app., ref., ind. _c23 cm x 16 cm
365			_aINR _b1474.2
650			_aclassifications
650			_acomplicated measures
650			_adatabase marketing
650			_adirect marketing
650			_afuture
650			_ageodemogaphics
650			_aloyalty-new direction
650			_amarketing management
650			_asimple measurement
942			_2Dewey Decimal Classification _cBK
999			_c530 _d530