| 000 | 01020nam a2200349Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a817036633X | ||
| 041 | _aeng | ||
| 082 |
_a658.800954 _bPAN |
||
| 100 | _aPanwar, J. S. | ||
| 245 | 0 |
_aMarketing in the new era : combating competition in a globalizing economy _cby J. S. Panwar |
|
| 260 |
_aNew Delhi: _bResponse Books _c1997 |
||
| 300 |
_a277p., ind _c22 cm x 14 cm |
||
| 365 |
_aINR _b350 |
||
| 650 | _aadvertising edge | ||
| 650 | _acompetition | ||
| 650 | _adeveloping new products | ||
| 650 | _adirect hit | ||
| 650 | _aglobalization of brands | ||
| 650 | _ainternational | ||
| 650 | _amanaging brand equity | ||
| 650 | _amarketing | ||
| 650 | _amarketing events | ||
| 650 | _amarketing myopia | ||
| 650 | _apositing advantage | ||
| 650 | _apricing for results | ||
| 650 | _apromoting in field | ||
| 650 | _areaching customer | ||
| 650 | _arelating to customer | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c5315 _d5315 |
||