| 000 | 00973nam a2200313Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0077077954 | ||
| 041 | _aeng | ||
| 082 |
_a658.8094 _bLAM |
||
| 100 | _aLambin, Jean-Jacques | ||
| 245 | 0 |
_aStrategic marketing : a European approach _cby Jean-Jacques Lambin |
|
| 260 |
_aEngland: _bMcGraw-Hill Book Company _c1993 |
||
| 300 |
_axv, 539p., bib., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1386 |
||
| 490 | _aMarketing for professionals series | ||
| 650 | _abuyer choice behaviour | ||
| 650 | _abuyer's response behaviour | ||
| 650 | _adistribution channel | ||
| 650 | _amacro-marketing environment | ||
| 650 | _amarket economy | ||
| 650 | _amarket segmentation | ||
| 650 | _aneeds satisfaction | ||
| 650 | _aproduct life cycle | ||
| 650 | _astrategic communication | ||
| 650 | _astrategic planning | ||
| 650 | _astrategic pricing | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c532 _d532 |
||