| 000 | 00972nam a2200313Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0077079000 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bBAR |
||
| 100 | _aBarrett, Gavin | ||
| 245 | 0 |
_aForensic marketing : the professional's guide to optimising results from marketing communication _cby Gavin Barrett |
|
| 260 |
_aMaidenhead: _bMcgraw-Hill Book Co. _c1995 |
||
| 300 |
_axxi, 204p., bib., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b898.2 |
||
| 650 | _aadvertising | ||
| 650 | _abelow the line literature | ||
| 650 | _acommunication in marketing | ||
| 650 | _acorporate image | ||
| 650 | _ageodemographic segmentation | ||
| 650 | _amarketing research | ||
| 650 | _amedia | ||
| 650 | _anew technology | ||
| 650 | _aproductive advertising | ||
| 650 | _apublic relations | ||
| 650 | _arelationship marketing | ||
| 650 | _atelemarketing | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c533 _d533 |
||