| 000 | 00809nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8170999014 | ||
| 041 | _aeng | ||
| 082 |
_a659.143 _bKAP |
||
| 100 | _aKapoor, Neeru | ||
| 245 | 0 |
_aTelevision advertising and consumer response : children buying behaviour _cby Neeru Kapoor |
|
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi: _bMittal Publications _c2003 |
||
| 300 |
_axv, 226p., app., bib., ind. _c22 cm x 14 cm |
||
| 365 |
_aINR _b450 |
||
| 650 | _aadvertising | ||
| 650 | _abuying behaviour | ||
| 650 | _achildren | ||
| 650 | _acommunication effects | ||
| 650 | _aconsumer response | ||
| 650 | _amarketing | ||
| 650 | _aparent child interaction | ||
| 650 | _atelevision | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c5367 _d5367 |
||