000			00683nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8172244126
082			_a658.8 _bVAR
100			_aVaradarajan, P. Rajan (ed.)
245		4	_aThe business of marketing
260			_aBombay: _bJaico Publishing House _c1995
300			_axiv, 366p., ib., ind. _c24 cm x 16 cm
365			_aINR _b575 _d00
541			_d1995-06-01
650			_acompetitive posture
650			_aconstructs
650			_amarketing management
650			_amarketing mix
650			_amarketing strategy
650			_amodels
650			_aresearch
650			_atactical approaches
942			_cBK _2ddc
999			_c5557 _d5557