000 00617nam a2200229Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8172400381
041 _aeng
082 _a658
_bVER
100 _aVerma, Harsh V
245 0 _aMarketing of service
_cby Harsh V. Verma
260 _aNew Delhi:
_bGlobal Business Press
_c1993
300 _axii, 156p.
_c25 cm x 16 cm
365 _aINR
_b440
650 _acustomer
650 _amarketing mix
650 _aproduct
650 _aservice promotion
650 _aservices marketing mix
942 _2Dewey Decimal Classification
_cBK
999 _c5572
_d5572