000 | 00617nam a2200229Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8172400381 | ||
041 | _aeng | ||
082 |
_a658 _bVER |
||
100 | _aVerma, Harsh V | ||
245 | 0 |
_aMarketing of service _cby Harsh V. Verma |
|
260 |
_aNew Delhi: _bGlobal Business Press _c1993 |
||
300 |
_axii, 156p. _c25 cm x 16 cm |
||
365 |
_aINR _b440 |
||
650 | _acustomer | ||
650 | _amarketing mix | ||
650 | _aproduct | ||
650 | _aservice promotion | ||
650 | _aservices marketing mix | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c5572 _d5572 |