000			00781nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8172400446
041			_aeng
082			_a658.84 _bBIR
100			_aBird, Drayton
245		0	_aCommonsense direct marketing _cby Drayton Bird
250			_a2nd ed.
260			_aNew Delhi: _bAbhinav Pub. Ind. Pvt. Ltd. _c1994
300			_a347p., ind. _c25 cm x 16 cm
365			_aINR _b750
650			_achoosing agency
650			_acommonsense
650			_acreative work
650			_adirect marketing
650			_aevaluate results
650			_amedia
650			_aplanning
650			_apositioning
650			_aresearch
650			_atest
942			_2Dewey Decimal Classification _cBK
999			_c5574 _d5574