000 00788nam a2200265Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8173711119
041 _aeng
082 _a306
_bHOE
100 _aHoecklin, Lisa Adent
245 0 _aManaging cultural differences for competitive advantage
_cby Lisa Adent Hoecklin
260 _aHyderabad:
_bUniversity Press Ltd.
_c2000
300 _ax, 138p., app., ind.
_c24 cm x 16 cm
365 _aINR
_b250
650 _aacross cultures
650 _aadvertising across cultures
650 _acase study
650 _acultural impact
650 _aculture
650 _afons trompenaar's researech
650 _ahuman resources
650 _astrategic value
942 _2Dewey Decimal Classification
_cBK
999 _c5620
_d5620