| 000 | 00834nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a817436238X | ||
| 041 | _aeng | ||
| 082 |
_a658.800973 _bGER |
||
| 100 | _aGershman, Michael | ||
| 245 | 0 |
_aGetting it right the second time _cby Michael Gershman foreword by Shunu Sen |
|
| 260 |
_aNew Delhi: _bRoli Books Pvt., Ltd. _c2000 |
||
| 300 |
_a240p., epil., ind. _c22 cm x 14 cm |
||
| 365 |
_aINR _b295 |
||
| 650 | _abrand name products | ||
| 650 | _acase studies | ||
| 650 | _amarketing | ||
| 650 | _aproduct position | ||
| 650 | _apublicity | ||
| 650 | _askimp on promotion | ||
| 650 | _aunderestimate public perception | ||
| 650 | _awrong place | ||
| 650 | _awrong price | ||
| 650 | _awrong way | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c5644 _d5644 |
||