000			01031nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8174463631
041			_aeng
082			_a658.802 _bJAY
100			_aJayachandran, S.
245		0	_aMarketing management : text and cases _cby S. Jayachandran
260			_aNew Delhi: _bExcel Books _c2004
300			_axiv, 505p., ind. _c25 cm x 18 cm
365			_aINR _b595
650			_abuying behaviour
650			_acase studies
650			_acommunication
650			_aconsumer behviour
650			_acorporate strategies planning
650			_aforecasting market demand
650			_aindustrial marketing
650			_amarket positioning
650			_amarketing
650			_amarketing channels
650			_aMNCs strategies
650			_apersonal selling
650			_apricing decision
650			_aproduct decision
650			_arelationship marketing
650			_asegmentation
942			_2Dewey Decimal Classification _cBK
999			_c5683 _d5683