000 01028nam a2200337Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8174463879
041 _aeng
082 _a658.8
_bVAS
100 _aVasudeva, P. K.
245 0 _aInternational marketing
_cby P. K. Vasudeva
250 _a2nd ed.
260 _aNew Delhi:
_bExcel Books
_c2004
300 _axix, 571p., glos., bib., ind.
_c24 cm x 18 cm
365 _aINR
_b325
650 _acooperative strategies
650 _aexport management
650 _afinancial environment and decision making
650 _aforeign markets
650 _afunctional approaches
650 _ainternational marketing and trade theories
650 _amarketing environment
650 _amarketing research
650 _apricing policy
650 _aproduct policy and planning
650 _apromotional management and advertising
650 _arisk management
650 _asales policy
942 _2Dewey Decimal Classification
_cBK
999 _c5684
_d5684