000 | 01028nam a2200337Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8174463879 | ||
041 | _aeng | ||
082 |
_a658.8 _bVAS |
||
100 | _aVasudeva, P. K. | ||
245 | 0 |
_aInternational marketing _cby P. K. Vasudeva |
|
250 | _a2nd ed. | ||
260 |
_aNew Delhi: _bExcel Books _c2004 |
||
300 |
_axix, 571p., glos., bib., ind. _c24 cm x 18 cm |
||
365 |
_aINR _b325 |
||
650 | _acooperative strategies | ||
650 | _aexport management | ||
650 | _afinancial environment and decision making | ||
650 | _aforeign markets | ||
650 | _afunctional approaches | ||
650 | _ainternational marketing and trade theories | ||
650 | _amarketing environment | ||
650 | _amarketing research | ||
650 | _apricing policy | ||
650 | _aproduct policy and planning | ||
650 | _apromotional management and advertising | ||
650 | _arisk management | ||
650 | _asales policy | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c5684 _d5684 |