| 000 | 00741nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8174464808 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bVER |
||
| 100 | _aVerma, Harsh V. | ||
| 245 | 0 |
_aBrand management : text and cases _cby Harsh V. Verma |
|
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi: _bExcel Books _c2011 |
||
| 300 |
_axv, 477p., ind. _c24 cm x 18 cm |
||
| 365 |
_aINR _b325 |
||
| 650 | _abrand | ||
| 650 | _acompetition | ||
| 650 | _aconsumer | ||
| 650 | _aequity | ||
| 650 | _aevolution | ||
| 650 | _aextensions | ||
| 650 | _ainside and outside | ||
| 650 | _apositioning | ||
| 650 | _astrategy | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c5693 _d5693 |
||