000			01155nam a2200385Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8174465340
041			_aeng
082			_a659.1 _bMUR
100			_aMurthy, S. N.
245		0	_aAdvertising : an IMC perspective _cby S. N. Murthy and U. Bhojanna
250			_a1st ed.
260			_aNew Delhi: _bExcel Boos _c2007
300			_axiii, 418p., glos., bib., ind. _c24 cm x 18 cm
365			_aINR _b275
650			_aadvertising agencies
650			_aadvertising objects and budgeting
650			_acommunication process
650			_aconsumer behaviour
650			_adirect marketing
650			_aevent management
650			_aIMC in marketing process
650			_amarketing communication organisations
650			_amedia planning
650			_amessage and creativity
650			_apersonal selling
650			_apublic relation
650			_asales promotion
650			_asource, message and channel factor
650			_asupport media
650			_aweb advertising
700			_aBhojanna, U.
942			_2Dewey Decimal Classification _cBK
999			_c5694 _d5694