000			00961nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8175540605
041			_aeng
082			_a659.1 _bFAR
100			_aFarbey, A. D.
245		0	_aHow to produce successful advertising _cby A D Farbey
260			_aNew Delhi: _bKogan Page India Pvt. Ltd. _c1996
300			_a172p., ref., ind. _c22 cm x 18 cm
365			_aINR _b450
650			_aadvertising
650			_aadvertising message
650			_aagencies
650			_abudget
650			_abuy media
650			_aevaluating the effects
650			_ahow to do
650			_ahow to operate
650			_aplan
650			_aproduction
650			_arecruitment advertising
650			_aselect media
650			_aselecting suppliers
650			_asetting objectives
650			_astrategy
650			_atarget
942			_2Dewey Decimal Classification _cBK
999			_c5730 _d5730