000 01066nam a2200337Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8176492493
041 _aeng
082 _a658.8
_bRYA
100 _aRyan, Christopher
245 0 _aHigh performance interactive marketing : new techniques and technologies for winning and keeping customers
_cby Christopher Ryan, foreword by Denny Hatch
250 _a1st ed.
260 _aNew Delhi:
_bViva Books Privet Limited
_c2002
300 _axviii, 294p., glos., ind.
_c24 cm x 16 cm
365 _aINR
_b595
650 _acultural
650 _adatabase marketing
650 _ae branding and positioning
650 _ae commerce
650 _ainteractive marketing
650 _amarketing event
650 _amart web marketing
650 _anew communication model
650 _asales
650 _astrategies
650 _atelevision in the interactive era
650 _atraditional media
650 _avirtual reality
942 _2Dewey Decimal Classification
_cBK
999 _c5785
_d5785