000			00750nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8177080946
041			_aeng
082			_a658.8342 _bGUP
100			_aGupta, Soma Sen
245		0	_aConsumer behaviour : dynamic of building brand equity _cby Soma Sen Gupta
260			_aNew Delhi: _bNew Century Publications _c2005
300			_aviii, 297p., bib., ind. _c22 cm x 15 cm
365			_aINR _b580
650			_abuyer's perception
650			_adurables
650			_anon durables
650			_apricing, brand name
650			_aproduct management
650			_aquality management
650			_aquality perception
942			_2Dewey Decimal Classification _cBK
999			_c5862 _d5862