000 01018nam a2200349Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8177225146
041 _aeng
082 _a658.83
_bPAR
100 _aParasuraman, A.
245 0 _aMarketing research
_cby A. Parasuraman, Dhruv Grewal and Krishnan R.
260 _aNew Delhi:
_bBiztantra
_c2004
300 _axxiii, 683p., glos., ind.
_c27 cm x 21 cm
365 _aINR
_b349
650 _acommunicating with research users
650 _adata analysis
650 _adata collection
650 _aexperimentation
650 _amarketing research
650 _aprimary data collection
650 _aprocess
650 _aqualitative research
650 _aquestionnaire design
650 _asampling foundation
650 _asecondary data
650 _atypes
650 _ausing geographic information systems
700 _aGrewal, Dhruv
700 _aKrishnan, R.
942 _2Dewey Decimal Classification
_cBK
999 _c5872
_d5872