000			01023nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8177584901
041			_aeng
082			_a658.83 _bMAR
245		0	_aMarketing metrics : 50+ metrics every executive should master _cby Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein
260			_aNew Delhi: _bPearson Education _c2006
300			_axvi, 359p., bib., endnote, ind. _c24 cm x 18 cm
365			_aINR _b599
650			_aadvertising media and web metrics
650			_acustomer profitability
650			_afinance
650			_amargins and profits
650			_amarketing metrics x-ray
650			_amarketing research
650			_amathematical models
650			_apricing strategy
650			_aproduct and portfolio management
650			_apromotion
650			_asales force and channel management
650			_ashare of hearts, mind and markets
942			_2Dewey Decimal Classification _cBK
999			_c5890 _d5890