000 00676nam a2200229Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8178084392
041 _aeng
082 _a658.827
_bDRA
100 _aDrawbaugh, Kevin
245 0 _aBrands in the balance : meeting the challenges to commercial identity
_cby Kevin Drawbaugh
260 _aDelhi:
_baddison Wesley Longman (Singapore) Pte. Ltd.
_c2001
300 _avii, 278p., bib., ind.
_c24 cm x 16 cm
365 _aINR
_b495
650 _abrands
650 _acompany
650 _ainternet
650 _amarketplace
650 _asociety
942 _2Dewey Decimal Classification
_cBK
999 _c5911
_d5911