| 000 | 00912nam a2200313Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8178293706 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bTEL |
||
| 100 | _aTellis, Gerard J. | ||
| 245 | 0 |
_aEffective advertising : understanding when, how, and why advertising works _cby Gerard J. Tellis |
|
| 260 |
_aNew Delhi: _bResponse Books _c2004 |
||
| 300 |
_a201p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b280 |
||
| 650 | _aadvertising | ||
| 650 | _aadvertising as persuasion | ||
| 650 | _aadvertising effectiveness | ||
| 650 | _aargument | ||
| 650 | _aconsumers attitudes | ||
| 650 | _aemotion | ||
| 650 | _aendorsement | ||
| 650 | _afield approach | ||
| 650 | _ahybrid approaches | ||
| 650 | _alaboratory experiment | ||
| 650 | _amarket studies | ||
| 650 | _aresearch designs | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c5959 _d5959 |
||