000 00793nam a2200301Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8178353083
041 _aeng
082 _a659.0954
_bGUP
100 _aGupta, Om
245 0 _aAdvertising in India : trends and impact
_cby Om Gupta
260 _aDelhi:
_bKalpaz Publications
_c2005
300 _a232p., ind.
_c22 cm x 15 cm
365 _aINR
_b790
650 _aadvertising
650 _aagency impact
650 _abusiness communication
650 _aconsumer targeting
650 _aethics
650 _ahistory
650 _amedia
650 _arural India
650 _ascanning advertisement
650 _asex
650 _awomen potrayal
942 _2Dewey Decimal Classification
_cBK
999 _c5968
_d5968