000			00753nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8178813823
082			_a658.827 _bTOT
100			_aChaturvedi, Braj Mohan (ed.)
245		0	_aTotal brand management : an introduction
250			_a1st ed.
260			_aHyderabad: _bICFAI University Press, _c2004.
300			_aviii, 179p., ind. _c23 cm x 16 cm
365			_aINR _b300 _d00
541			_d2005-03-31
650			_aactivation
650			_abrand architecture
650			_abrand management
650			_abranding strategy
650			_aevaluation of branding
650			_aextension
650			_aloyalty
650			_anew millennium
650			_apositioning
942			_cBK _2ddc
999			_c5989 _d5989