000 | 00779nam a2200265Ia 4500 | ||
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008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8178814048 | ||
082 |
_a658.8342 _bCON |
||
100 | _aKrishna, G. Radha (ed.) | ||
245 | 0 | _aConsumer behaviour : implications for marketing strategies | |
260 |
_aHyderabad: _bICFAI University Press, _c2004. |
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300 |
_ax, 180p., bib., ind. _c23 cm x 16 cm |
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365 |
_aINR _b300 _d00 |
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541 | _d2005-11-30 | ||
650 | _achildren markets for the marketers | ||
650 | _aconsumerism | ||
650 | _ae commerce | ||
650 | _ahuman behaviour | ||
650 | _alifestyle and culture values | ||
650 | _amarket segmentation | ||
650 | _amarketplace | ||
650 | _aPublic relation | ||
650 | _aurban consumer | ||
942 |
_cBK _2ddc |
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999 |
_c5990 _d5990 |