000 00943nam a2200289Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a8179923800
082 _a658.802
_bPOL
100 _aPolonsky, Michael Jay (ed.)
245 0 _aEnvironmental marketing : strategies, practice, theory, and research
260 _aMumbai:
_bJaico Publishing House,
_c2004.
300 _axxii, 415p., ind.
_c25 cm x 16 cm
365 _aINR
_b995
_d00
490 _aHaworth marketing resources
541 _d2004-11-30
650 _aconservation consumer
650 _aeco attitudes and eco behaviour
650 _aecological concerned consumer
650 _aecological imperative
650 _agreen strategy and public policy
650 _amarketing segments
650 _aproduct management
650 _areverse channel system
650 _asocial responsibility of business
700 _aMintu-Wimsatt, Alma T. (ed.)
942 _cBK
_2ddc
999 _c6020
_d6020