000 | 00943nam a2200289Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8179923800 | ||
082 |
_a658.802 _bPOL |
||
100 | _aPolonsky, Michael Jay (ed.) | ||
245 | 0 | _aEnvironmental marketing : strategies, practice, theory, and research | |
260 |
_aMumbai: _bJaico Publishing House, _c2004. |
||
300 |
_axxii, 415p., ind. _c25 cm x 16 cm |
||
365 |
_aINR _b995 _d00 |
||
490 | _aHaworth marketing resources | ||
541 | _d2004-11-30 | ||
650 | _aconservation consumer | ||
650 | _aeco attitudes and eco behaviour | ||
650 | _aecological concerned consumer | ||
650 | _aecological imperative | ||
650 | _agreen strategy and public policy | ||
650 | _amarketing segments | ||
650 | _aproduct management | ||
650 | _areverse channel system | ||
650 | _asocial responsibility of business | ||
700 | _aMintu-Wimsatt, Alma T. (ed.) | ||
942 |
_cBK _2ddc |
||
999 |
_c6020 _d6020 |