| 000 | 00930nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8180380270 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bRYD |
||
| 100 | _aRyder, Rodney D. | ||
| 245 | 0 |
_aBrands, trademarks and advertising _cby Rodney D. Ryder |
|
| 260 |
_aNew Delhi: _bLexisNexis Butterworths India _c2003 |
||
| 300 |
_axxiii, 482p., ann., ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b395 |
||
| 650 | _aadvertising and promotion | ||
| 650 | _abrand management | ||
| 650 | _abrand stretching and merchandising | ||
| 650 | _abrand structure | ||
| 650 | _achecklist for industry | ||
| 650 | _acommercial advertising code over all India radio | ||
| 650 | _acomparative advertising | ||
| 650 | _adigital brand management | ||
| 650 | _aproduct packaging | ||
| 650 | _aprotecting product apearance | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c6040 _d6040 |
||