| 000 | 01275nam a2200421Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8184244037 | ||
| 082 |
_a658.8 _bPRO |
||
| 100 | _aSinha, Piyush Kumar (ed.) | ||
| 245 | 0 | _aProceedings of 3rd IIMA conference marketing paradigms for emerging economies | |
| 260 |
_aNew Delhi: _bAllied Publishers Pvt., Ltd. _c2009 |
||
| 300 |
_axx, 604 p., ind. _c24 cm x 18 cm |
||
| 365 |
_aINR _b0 _d00 |
||
| 541 | _d2009-07-24 | ||
| 650 | _aassessment | ||
| 650 | _achinese market | ||
| 650 | _acommunication technology | ||
| 650 | _aconsumer behaviour | ||
| 650 | _aconsumer purchase decisions | ||
| 650 | _aemerging economies | ||
| 650 | _aentertainment in the mall | ||
| 650 | _ainternet banking | ||
| 650 | _aloyalty programme | ||
| 650 | _amanaging marketing environments | ||
| 650 | _amarket offers | ||
| 650 | _amarketing paradigms | ||
| 650 | _aoppertunity identification | ||
| 650 | _apricing strategy | ||
| 650 | _aprivate labels | ||
| 650 | _aretail market | ||
| 650 | _aretailing | ||
| 650 | _asales and marketing | ||
| 650 | _ashopping behaviour | ||
| 650 | _aword of mouth communication | ||
| 700 | _aOburai, Prahtap (ed.) | ||
| 700 | _aSood, Vandana (ed.) | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c6078 _d6078 |
||