000			00870nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0130751510
041			_aeng
082			_a659.143 _bEVA
100			_aEvans, Craig Robert
245		0	_aMarketing channels : infomercials and the future of television marketing _cby Craig Robert Evans
260			_aEnglewood Cliffs: _bPrentice Hall _c1994
300			_axxv, 308p., app., bib., glos., ins. _c23 cm x 15 cm
365			_aINR _b789.66
650			_abroadcasting
650			_acable
650			_achaos
650			_acompetition
650			_acustomer service
650			_alength commercials
650			_amarketing channel
650			_aprograms
650			_atelevision advertising
650			_atelevision's interactive future
942			_2Dewey Decimal Classification _cBK
999			_c612 _d612