000			00903nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0130863599
041			_aeng
082			_a658.800926 _bROS
100			_aRosenthal, David
245		0	_aCase in strategic marketing (CSM) _cby David Rosenthal and Lew G. Brown
260			_aNew Jersey: _bPrentice Hall, Inc. _c2000
300			_axiii, 610p., app. _c26 cm x 21 cm
365			_aINR _b3232.8
650			_abuyer behaviour
650			_acomprehensive case
650			_aindustrial structure
650			_aIto-Yokado
650			_aKodak
650			_amarket
650			_aprice
650			_aproduct
650			_apromotion
650			_asegmentation
650			_asocial responsibility
650			_asupply chain and distribution
700			_aBrown, Lew G.
942			_2Dewey Decimal Classification _cBK
999			_c617 _d617