000 | 00806nam a2200301Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8185386161 | ||
041 | _aeng | ||
082 |
_a658.83 _bBOY |
||
100 | _aBoyd, Harper W. | ||
245 | 0 | _aMarketing research: text and cases | |
250 | _a7th ed. | ||
260 |
_aDelhi: _bAll India Traveller Bookseller, _c1989 |
||
300 |
_axv, 816p., app., ind. _c24 cm x18.5 cm |
||
365 |
_aINR _b95 |
||
650 | _aadvertising research | ||
650 | _aanalysis | ||
650 | _adata collection | ||
650 | _amarket segments | ||
650 | _amarketing research | ||
650 | _aproduct research | ||
650 | _aresearch process | ||
650 | _asampling | ||
650 | _ascientific method | ||
700 | _aStasch, Stanley F. | ||
700 | _aWestfall, Ralph | ||
942 |
_cBK _2ddc |
||
999 |
_c6384 _d6384 |